17 March, 2008

Alphabet Media - a great way to fly


I'm writing this from the departure 'lounge' of Los Angeles International Airport (Heathrow, I take it all back), so for once the title of this blog isn't meant figuratively - though joining Singapore's happiest, fastest-growing media company is a great way to get your career off the ground.

Literally you'll go places if you join Alphabet, because travel is a key part of the job - and I think that's a jolly good thing. Why? Well apart from the regular contribution to the office pantry of exotic tidbits from returning travellers, jetting off helps set our work in a wider regional, sometimes global, context.

I travel (that's Santa Monica, California pictured above - and yes I was working); everyone in the editorial team has recently travelled, or will soon (Jianggan - Paris, Langkawi; John - Macau; Amelia - Baltimore); Bryan recces all our overseas hotel venues (Kuala Lumpur, Phuket); Kelly has a couple of sales trips planned (Kuala Lumpur, Hong Kong); Melissa handles our conferences, wherever they may be (Kuala Lumpur, Phuket); our top telemarketer for our overseas conferences always attends; even Dawn is set to be coerced to leave behind boyfriend Bernard for a few days and travel off to Sweden later in the year, as some of us visit our friends at Midfield Media for a strategic chinwag. And that's not even mentioning that everyone gets to go to our big annual overseas event - FutureGov 08 - which this year is being held in Bali.

The readers of our two magazines are drawn predominantly from beyond Singapore's shores, and although we go to some lengths to have a good mixture of nationalities in the office to mirror our audiences, the view from Beach Road can only reveal so much of the wider world. And with all the previously reported doughnut gorging, getting off our collective lard arses to engage with our communities of end-users overseas can only be a good thing. Even in the age of the internet, nothing broadens the mind, or slims the hips, quite as much as going abroad.

Just make sure you don't fly United Airlines. Bunch of wankers.


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