The Duck of Luck

Some of you out there have asked to know the secret of Alphabet Media’s success. To be honest, there are a few reasons. The region’s largest database of public sector and public safety administrators is a bit of a trump card, as is the unparalleled relationships the editorial team has managed to build up with our reader community over the last four years.

But if you want to know what really makes this business purr like a finely-tuned Triumph TR4a, then I give you … money plants, and the Duck of Luck.

The money plants have been with us for a while, and I’ve been quite active in ensuring that there are pockets of greenery scattered throughout the office. However, seeing as I’ve not really been giving my own pot plant much TLC, and that it has been wasting away for some time … I’m tempted to say that the real reason for our success, particularly of late, is: The Duck of Luck.

James2, our Sales and Marketing Director, has brought many innovations to the company since he joined us at the end of February. Friday afternoon magician tricks; a rakish telephone manner; his perma tan; the smack of firm discipline – all fine and dandy contributions to ‘the Alphabet Way’. But nothing has had quite the impact of his plush toy Mallard duck.

Watching him coaxe the right kind of ‘quack-quack’ out of the toy prior to key sales meetings is one of the true joys of working at 43c Beach Road, as Minky and Kelly will vouch for.

So if your sales team is faltering, and you feel they need a bit of motivating – or perhaps if you’re prepared to suspend rational scepticism and trust to the power of the Duck of Luck – let me know and I’ll order you one. £57.00 (inclusive of postage & packaging).